How often do we update company, people, and attendance records in our database?
Fusion updates events on a regular cadence throughout the year.
One year in advance, there might not be any info about next year’s show from the organizers yet and we are relying on our predictive AI algorithm to provide unique insights into likely attendees for planning purposes.
Around 6 months out, we typically get the first set of confirmed speakers and sponsors from the event organizers.
3 months out, we start to see more confirmed speakers and more posts on social media from new attendee registrations.
And then a month or so before the event, we often get a surge of new speakers, sponsor and attendee information. As a customer, you will get alerts every time your prospects are added to an event.