What does Predicted vs. Confirmed mean?

In the Status Column of an event, you'll notice two types of attendees: "Predicted" and "Confirmed" - What's the difference?

Predicted attendees are individuals who have previously attended the event on behalf of their organizations or have indicated interest. Our AI model uses this historical data to predict whether they, or someone from their organization, will be present at the current year's event.

Confirmed attendees are individuals who have publicly announced their attendance at the event or have already registered. As a result, they are included in the official list of attendees.

There may be differences in how you reach out to confirmed and predicted attendees. Depending on your team's capacity, it can be beneficial to do some extra research on the account level for "predicted" attendees. This extra effort can pay off in the long run as you uncover other relevant stakeholders who may also be present at the event.

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